Our fashion choices reflect our times, what we buy and wear communicates our thoughts, values and beliefs. At Lafaani, we aspire to accentuate your convictions through our creations.
Lafaani has its roots in Urdu and literally translates to ‘Immortality’.
Immortality truly conveys the essence of the brand- to curate merchandise that lives for many moons and isn’t ephemeral. By means of creating and using our handcrafted products, we are immortalizing the labour and toil of all the artisans who breathed life into it. Lafaani believes in celebrating craft heritage in all its splendor and aspires to create collections inspired by the amalgamation of traditional techniques and ever-changing aesthetics. Our curation is an ode to those on the pursuit of sustainability and finding that delicate balance between saving the world and savouring it.
Endless chai conversations that would take place between two friends, in a tiny shop opposite the university gates, led to the birth of Lafaani. They wanted to imagine a world where fashion and sustainability aren’t oxymoron. So, following a degree in sustainability, one of them began a three-year long journey to experience and understand the elemental truth of fashion, its process & supply chains, the business behind it and of course, the environmental and social impact of it all. By the end of this journey, the other friend also joined hands to begin a new journey altogether – the creation of Lafaani.