Endless chai conversations that would take place between two friends, in a tiny shop opposite the university gates, led to the birth of Lafaani. They wanted to imagine a world where fashion and sustainability aren’t oxymoron. So, following a degree in sustainability, one of them began a three-year long journey to experience and understand the elemental truth of fashion, its process & supply chains, the business behind it and of course, the environmental and social impact of it all. By the end of this journey, the other friend also joined hands to begin a new journey altogether – the creation of Lafaani.