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EU Ecolabel Certification: Definition, Benefits, Impact, Brands

With the rising tide of environmental protection and eco-friendliness, Ecolabelling is a voluntary method of accrediting and labelling environmental performance that is used all over the world. An ecolabel recognizes environmentally preferable products or services produced in a given category. Let us go over the fundamentals of the context.


What essentially is EU ecolabel certification?


The EU Ecolabel is acknowledged by all European Union member countries, as well as Norway, Liechtenstein, and Iceland. The EU Ecolabel, also known as the EU Flower, is a voluntary label introduced by an EU regulation in 1992 (Regulation EEC 880/92). It is a reference for consumers who want to help reduce pollution by purchasing more environmentally friendly goods, such as fashion and textile products. The EU Ecolabel is a European Union trademark that certifies environmental quality and ecological performance and is awarded to products and services that have a lower environmental impact than comparable products. The EU Ecolabel also assists consumers in selecting high-quality, environmentally friendly, and healthier products. It certifies that the product has a low environmental impact over its entire lifespan.


You must be wondering who awards EU ecolabel certification?


The EU Ecolabel is a voluntary ecolabel grant scheme designed to promote products with lower environmental impact throughout their entire life cycle and to provide consumers with accurate, non-deceptive, science-based information on product environmental impact. Because the scheme is voluntary, producers, importers, and retailers may choose to apply for the label for their goods and services. The EU Ecolabel’s operation is outlined in the official Regulation of the European Parliament and Council, and it is managed by the European Commission and the Member States. The European Commission has reached an agreement on a Strategic Work Plan for the EU Ecolabel. Furthermore, the EU Ecolabel is a type I EN ISO 14024 eco labelling scheme. It is “third party verified,” which means that independent third parties are in charge of ensuring compliance with EU Ecolabel criteria. Certification standards are important, particularly in the textile and apparel industries, to ensure that manufacturers use environmentally friendly and socially responsible production processes.


What are the potential benefits of obtaining an EU ecolabel?


The EU ecolabel certification provides numerous benefits, including Using Scheme for closing the loop In this linear scheme, closing the loop can address a variety of hotspots. Applying a circular approach to a product’s life cycle, for example, can increase its lifespan and improve its reparability. When a product reaches the end of its useful life, it has the potential to be regarded as a valuable resource for recovery rather than as waste because functional components can be salvaged or recycled into primary products for reuse. The long-term existence of the EU Ecolabel makes it a viable and established tool for implementing the Circular Economy Package and the UN Sustainable Development Goal 12 related to sustainable consumption and production. These latter global objective targets on sustainable resource management, waste reduction, and the reduction of harmful chemical use can also be driven by the application of EU Ecolabel criteria on product manufacturing. It provides economic opportunities for businesses. It is expected to generate significant local job opportunities within the EU. Recognizing the opportunities presented by the circular economy, many businesses have begun to investigate and integrate its principles by analysing suppliers and improving product design. The EU Ecolabel is an excellent starting point for many businesses to achieve both global and EU circular economy goals. It is also an important factor in putting the EC’s Circular Economy Package into action. Because of transparent ecological criteria, consumers can make informed decisions without sacrificing product quality.


What does EU ecolabel products imply?


All approved bodies are authorised to provide inspection and certification services. Furthermore, all companies participating in the EU Ecolabel certification scheme must adhere to all of the standard’s criteria. Each country that participates in the EU Ecolabel has a competent body. Each applicant should make contact with the certifier in the country where the product is manufactured or services are provided. Prospective applicants are required to select a competent body from one of the countries where the products or services are placed on the market for products or services originating outside the European Economic Area (EEA).


How does ecolabel certification help the circular economy?


Circular Economy is built on a number of pillars that span the entire product life cycle. The first five pillars are shared with the EU Ecolabel:


  • Sustainable Supplies: The purchasing process for goods and services integrates environmental and social criteria, resulting in more efficient resource management with minimal environmental impact.
  • Eco-Design: It reduces a product’s environmental impact from the manufacturing process to its end-of-life.
  • Responsible Consumption: It encourages buyers to select products based on their environmental impact.
  • Lifespan Lengthening: By reusing a product’s functional components, you can promote reuse over replacement and support second hand markets.
  • Recycling: Recycling increases product value because its components are considered useful during both the use and end-of-life stages (as its parts are recycled for the creation of new materials.)


Now, you’re probably thinking about clothing brands that have received EU ecolabel certification?


Now, when shopping for new clothes, look for the EU Ecolabel because it’s a great way to ensure a low environmental impact when compared to other similar products. Because this is a new trend, only a few clothing brands offer clothing, footwear, or accessories made of EU Ecolabel certified textiles.

Here are some of the best sustainable fashion brands that use EU Eco Labelling textile products in their clothing:

  • Tala, is a British activewear brand that creates empowering and eco-friendly workout clothes for women.
  • Vaude, is a German outdoor outfitter for mountain and bike sports that is both sustainable and innovative.
  • Dear Denier, modern women’s socks and stockings contribute to the hosiery industry’s long-term disruption.
  • Kuyichi, is a Dutch fashion brand that encourages younger generations to wear organic jeans.

As a result, to be consistent with the concept of sustainability. We must spread the idea of obtaining an EU ecolabel certification to other companies, as well as reach out and broaden their reach by spreading the word.