PURPOSE

We righteously work towards Sustainable Development Goals 2030, primarily SDG 5- Gender Equality and SDG 12- Responsible Consumption and Production to create a conscious, women centric value chain.

We bring you timeless pieces with a story, collaborating with Indian Craftsmen to create daily- wear conscious luxury, committed to preserving our cultural heritage while empowering and uplifting our artisans. Aiming to create a transparent value chain by giving our behind the scenes heroes their due credit, WeAreLabeless rehabilitates women from distressed areas, empowering them by uplifting, rehabilitating and providing fair wages while striving to create a zero-waste cycle of ethical and conscious clothing.
 
Handcrafted fashion
natural process
ZERO WASTE
COCONUT BUTTONS

EXPLORE ALL

BRAND STORY

Dhaaga Fashion Brand Logo
The beginnings of Elfin House are rooted in the love that founders & fashion designers Chantal and Sai have for their godchildren Layana and Ira.
 
From their extensive travels abroad, the women would often bring back beautifully designed organic clothing for the children. These pieces however, would inevitably be relegated to the “special occasions only” pile because the mums could never seem to find similarly crafted pieces locally. Sensing that stylish, quality children’s clothing was hard to come by in India, Chantal & Sai melded their extensive design expertise with their sustainable lifestyle practices, to form Elfin House.
 
Elfin House clothing is a blend of old-world European aesthetics and homegrown organic fabrics. The collection offers tasteful, English pieces that are dyed, printed, produced and packaged in an eco-friendly manner. It is one of the very few brands in India, that aligns with the International Global Organic Textile Standard (GOTS).
 
The brand caters to the environmentally conscious mother who wishes to dress her baby in comfortable, chemical free and stylish clothing that highlights her child’s mischievous charm.

SUPER HUMANS

WeAreLabeless was started by Mehak Tariq Beigh & Pallavi Yadav who graduated from Pearl Academy, started the brand as an individual realisation and then a collective journey. As the word itself suggests the idea behind WeAreLabeless was not to glorify an individual but to give equal due credits to each individual in the value chain. As we like to call it a creative osmosis, where each individual learns from the other and create products. The goal was never to just design clothes, but to build a creative space where like-minded people came on-board to make a difference. We drew inspirations from the age old techniques, crafts & people all across the country.

Sustainability Simplified

Products

Brand Story

The beginnings of Elfin House are rooted in the love that founders & fashion designers Chantal and Sai have for their godchildren Layana and Ira.
 
From their extensive travels abroad, the women would often bring back beautifully designed organic clothing for the children. These pieces however, would inevitably be relegated to the “special occasions only” pile because the mums could never seem to find similarly crafted pieces locally. Sensing that stylish, quality children’s clothing was hard to come by in India, Chantal & Sai melded their extensive design expertise with their sustainable lifestyle practices, to form Elfin House.
 
Elfin House clothing is a blend of old-world European aesthetics and homegrown organic fabrics. The collection offers tasteful, English pieces that are dyed, printed, produced and packaged in an eco-friendly manner. It is one of the very few brands in India, that aligns with the International Global Organic Textile Standard (GOTS).
 
The brand caters to the environmentally conscious mother who wishes to dress her baby in comfortable, chemical free and stylish clothing that highlights her child’s mischievous charm.