You might have heard hundreds of stories on how two friends joined together to create a impactful business. Well, our story is no different.

It all started out when we were trying to understand the magnitude of clothes used by an individual, a household, a city, country and the world. The numbers and the impact to the world was horrendous. This made us think. Can we have the best of both worlds, Fashion and sustainability at a decent price?

Thus, Cuttlefish was born.