AUROBI TALES
An Insight In To the languishing craft : Kasota Weaving
Kasota weaving: The unseen and the unheard Since ancient times mankind has been weaving things by hand and keeping the traditional workmanship and knowledge
Answering most asked questions about recycled cotton
Wool is an exceptionally durable animal fabric; therefore, clothing manufactured with it generally have a long life, but that’s not all. Wool is also highly
What is Recycled Nylon and can it Help in Saving Ocean?
Nylon is one of the most durable polymers we encounter in our daily lives. Nylon is a super-lightweight fabric that provides strength. Nylon, on the
Buying Recycled Down Material and Why?
First things first, what is this recycled down? Reusing the down after the customer has fully utilized it till the end stage is known as
How Recycle Down is Saving Landfills?
Every year, with humankind dumping massive millions of tons of waste, recycling is no longer a choice it has become a need. Starting with household
How Rubber Recycling Can Help Preserve The Planet
Rubber has now become a staple in all of our undertakings. Rubber is so important that it has its industry. This isn’t unexpected at all.
6 Reasons Why You Should Invest in Upcycled Fashion
First of all, sustainable fashion shouldn’t be a choice, rather, it should be a social responsibility. A lot of emphasis has already been put across
Rise of Different types of Recycled Materials in Fashion
What are the different types of recycled clothing material? Times are changing, and the fashion world is at an exciting tipping point. Through a more
Top Reasons to buy Recycled Cotton Clothes over Conventional Cotton
The vast quantity of raw material for recycled cotton comes from pre-consumption or post-industrial cotton waste, i.e. cotton scrapes and fibres discarded while cutting, and
10 Reasons Why Recycled Wool is Better
Wool is one of the most sustainable fibres on the planet, prolonging the life of garments while also helping the environment (and bank balances). There
Reasons to Add Recycled Leather Products to your Cart
Introduction to Recycled leather Recycled leather is a mix of fake leather and real leather. The discarded pieces or scraps of residual fabric left during
Frequent Asked Questions about Recycled Leather
The waste generation in tanneries has been increasing multi-fold over the decades due to new technological interventions in the development of required machines. Leather tanning
Everything you need to know about recycled cotton.
We frequently think about recycling non-biodegradable products, but less commonly biodegradable products like cotton. India is one of the world’s largest cotton producers, accounting for
What is Vegan Fashion and How Sustainable it is?
Veganism is not a new trend in our society. We’ve all heard of veganism in some way or the other. It’s about diet for some
Reasons to Buy Cruelty-free – Vegan Fashion.
Vegan fashion is defined as clothing that is devoid of animal cruelty and does not contain any animal-derived fibres such as fur, leather, wool, or
What is Upcycled Fashion and how to start your journey?
In the past three decades, production in the apparel industry has tremendously increased. The buying capacities of the growing middle-class economic sector have shot up
What is Tencel™ and how sustainable it is?
Tencel™ has been rapidly blooming in the sustainable fashion market for the past few decades. If you are a conscious buyer, chances are you must
15 Top Reasons To Buy Tencel™ Clothing
The rapid rise of sustainable fashion has certainly created many mindful fabrics trendy in the fashion industry. Tencel™, a brand name for regenerated cellulose fibre-
What is slow fashion and why it matters?
What is Slow Fashion? Slow fashion corresponds to the belief and idea that it is important to analyse all the pros and cons of fashion
14 Top Reasons to Switch to Organic Cotton Clothing
Organic cotton guarantees to minimise the environmental impacts at every stage of cotton production therefore, it is a better alternative to conventional cotton. A significant
What is Recycled Polyester & How Sustainable It is?
Recycled polyester, often known as rPet, is made from recycled plastic bottles. It’s an excellent method to keep plastic out of landfills. Recycled polyester takes
Most Asked Questions About Polyester and Its Impact
Polyester has become a household name these days. More than half of retail apparel sold worldwide contains polyester. It is used in everything from sportswear
What is Organic Cotton? A Quick Guide Why it Matters.
With the world turning to more sustainable practices and chemical-free processes, organic cotton is a name that we often hear. Be it in our clothing,
What is Nucycl: New Age Technology by Envru?
What is NuCycl? The fashion industry generates an estimated 92 million tons of garbage each year, which will only continue to grow with fast fashion
Everything You Need to Know About Natural Dyeing
Natural dyeing is an ancient culture whose evidence can be traced back to many parts of the world. Starting from Ancient Egyptians, Phoenicians, and Peruvians
Top Reasons to Buy Natural Dyed Clothing
People are becoming more aware of alternate textile-producing methods. It is the world’s second most polluting industry. Indeed, clothing usage generates a large amount of
Linen : Sustainability, Properties, Impact and Certifications
These days, people are all about using sustainable products, especially in fashion. Linen is one such fabric. We use it in our everyday lives, but,
15 Reasons to Buy Hemp
Hemp, also known as industrial hemp is a material obtained from the Cannabis Sativa plant which is primarily recognized for its psychoactive use. But do
Global Organic Textile Standard (GOTS): Standards, Benefits, Key Features
What is GOTS Certification? Global Organic Textile Standard (GOTS) is a certification standard that defines requirements for ensuring the organic status of textiles. This ranges
EU Ecolabel Certification: Definition, Benefits, Impact, Brands
With the rising tide of environmental protection and eco-friendliness, Ecolabelling is a voluntary method of accrediting and labelling environmental performance that is used all over
Fast Fashion: Brands, Concept, Environmental & Social Impact
Fast fashion is a method involving design, manufacture and marketing of products, focused on high and rapid production of garments. This method of garment production
What is USDA Organic Certification?
The USDA organic label appears on the packaging of biologically and culturally produced products. This seal is crucial for every company that ensures their product
What is standard 100 by Oeko Tex certification?
The increasing disclosure about the horrifying effects of the fashion industry on biodiversity has led to consumers questioning how the products are made, encouraging producers
What are clothing swaps?
In a clothing swap, groups of people gather to exchange clothing that they no longer wear from someone’s else’s wardrobe which helps in responsibly rehoming
Hand-spun, Hand-woven, Hand-made, Custom-made, and Bench-made
The online shopping world has been recently bombarded with the terms like ‘handcrafted’ and ‘handmade’ clothing. While it was always a part of the fashion
The Decline of Fast Fashion
Fast fashion is a relatively recent concept. Over the last three decades, garment production has discreetly risen to dizzying rates, lulling young and elderly consumers into
Coir Fibre: Sustainability, Benefits, Manufacturing
Coconut is very versatile and can be used to make food or other items such as coir fibres. Some of the most frequently asked questions
Terminologies Related to Carbon Neutral Fashion
Often to confuse people, brands use multiple fashion jargon as a marketing tactic. With the rise of sustainable fashion in the online world, a lot
Climate Positive Fashion: Challenges and Future
Enough negatives have already been done to the environment, it’s high time to make some positives! In the recent few decades, the concept of sustainable
Upcycling vs Recycling: Which One is Better?
The terms’ recycling’ and ‘upcycling’ are usually used interchangeably. However, the two processes are unconnected and fundamentally distinct. In this article, we will look at
Biosynthetic: The Future and What You Need to Know
Biosynthetic or bio-based synthetics are an accurate replacement of the synthetics in the market in the new generation and a very popular opinion choice for
Biodiversity: How Clothes You Wear are Affecting It
Biodiversity can be broadly defined as all the different kinds of life you can find in an area- the variety of animals, plants, fungi, and
Fashion’s Biodiversity Loss: You can Stop it
The clothing industry is becoming more conscious of its environmental impact. However, the focus must go beyond climate change. Sustainable fashion is a broad
Biodegradable Fashion: Challenges and Future
We all have heard the terms degradable, biodegradable, and compostable in the advertising campaigns of various fashion brands and houses but many consumers do not
15 Reasons to Buy Bamboo Clothing
We all love to look great in trendy outfits, whenever we step out. Don’t we??, But little did we know that by being a part
Bamboo Clothing: Life Cycle and Sustainability
In recent times, Bamboo clothing has created a buzz in the fashion industry. We all have been witnessing the rise of bamboo usage in the
B-Corp Certification: Should You Go for it?
There are a lot of tags and certifications associated with products and their companies. These are supposed to help the customers make their choice. One
Ahimsa Silk: Non-Violence, Sustainability & Future
The popular textile silk is the embodiment of luxury. It is a natural fibre known for its excellent properties like strength, luster, durability, and light-weightedness.
10 Reasons to Choose Ahimsa Silk over Regular Silk
As they say, “All that shines isn’t gold.” We have always admired the lustrous silk sarees in our mother’s wardrobe but that single silk saree
